The orange economy is a term for the creative economy, which is a set of economic activities that rely on creativity, talent, and intellectual property. It includes industries such as art, fashion, music, and video games. It's generally content creation economy that consists of media personalities, podcasters, (Youtube, Tiktok and Instagram) influencers, brand commercials in social media and musicians and comedians. Western countries such as the US have attributed to billions of dollars from revenue due to this Economy.